SCOPE OF THIS POLICY
Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform.
Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites.
We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.
WHO WE ARE
A member of Pacifico Group, which includes many different brands, will be the data controller for your information:
1473 Ave. Wilson #502
San Juan, PR. 00907
TYPES OF INFORMATION WE COLLECT
We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy). For example, we collect:
Registration information you provide when you create an account, or link your profile on a third-party site or platform with your registration account, such as your first name and surname, country of residence, gender, date of birth, email address, username, and password;
Transaction information you provide when you request information, contact Guest Services, or purchase a product or service from us, such as your postal address, telephone number, and payment information;
Information you provide in public forums on our sites and applications, such as your public posts;
Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information;
Information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices;
Location information, including location information provided by a mobile or other device interacting with one of our sites or applications (including through beacon technologies), or associated with your IP address, where we are permitted by law to process this information;
Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences; and
Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, including your browser or device type, unique device identifier, and IP address.
HOW WE COLLECT YOUR INFORMATION
We collect information you provide to us when you request or purchase products, services, or information from us, register with us (including when you link your profile on a third-party site or platform with your registration account), participate in public forums or other activities on our sites and applications, or otherwise interact with us using one or more devices.
You may provide information in a variety of ways, including by typing or using voice commands.
We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered.
Please visit Online Tracking Technologies and Advertising for further information, including Do Not Track and how to disable cookies and otherwise make choices with respect to such data collection.
We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.
We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate postal address information using third party services.
Applicable law may require that you authorize the third party to share your information with us before we can acquire it.
USE OF YOUR INFORMATION BY PACIFICO GROUP
The member of Pacifico Group that is the data controller for your information is responsible for and may use your information for the purposes described in this policy. Other members of Pacifico Group may have access to your information where they perform services on behalf of the data controller(s) (as a data processor) and, unless prohibited under applicable law, for use on their own behalf (as a data controller) for the purposes described in this policy. Consistent with applicable law and choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:
Provide you with the experiences, products, and services you request, view, engage with, or purchase;
Communicate with you about your account or transactions with us and send you information or request feedback about features on our sites and applications or changes to our policies;
Send you offers and promotions for our products and services or third-party products and services;
Personalize content and experiences;
Operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using guest survey research and analytics tools; and detect, investigate and prevent activities that may violate our policies or be illegal.
SHARING YOUR INFORMATION WITH OTHER ENTITIES
We will not share your personal information with a third party outside Pacifico Group except in limited circumstances, including:
When you allow us to share your personal information with another company, such as:
Electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services; and
Directing us to share your personal information with third-party sites or platforms, such as social networking sites.
Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.
YOUR CONTROLS AND CHOICES
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:
Correcting, updating, and deleting your registration account (Logout);
Choosing or changing your choices for subscriptions, newsletters, and alerts;
Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;
Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services;
Requesting removal of your personal information from a public forum on one of our sites or application; and requesting access to the personal information we hold about you and that we amend or delete it.
DATA SECURITY, INTEGRITY, AND RETENTION
COMMENTS AND QUESTIONS
Aggregate information means information about groups or categories of guests, which does not identify and cannot reasonably be used to identify an individual guest.
Anonymous information means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual guest.
Application means a program or service operated by us (or on our behalf) that may be displayed on various online, mobile, or other platforms and environments, including those operated by third parties, which permits us to interact directly with our guests.
A data processor is a person or entity that processes personal information on behalf of a data controller (or data controllers) and is permitted to perform data processing only as directed by the data controller(s).
An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites and applications, and we may combine IP addresses with personal information.
Personal information means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address, and telephone number. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.
Our sites and applications may offer message boards, conversation pages, blogs, chat rooms, social community environments, profile pages, and other forums that do not have a restricted audience. If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by us or by a third party.